powerful and validated
Market Intelligence
PYRAMID
FOR SUCCES
for succes
changing fast. To stay competitive in
your dynamic business environment,
you must take difficult strategic,
tactical and operational decisions,
often with imperfect information.
What you need are profound insights
into your playing field to optimize your
competitive position: where should
you play and how do you win?
At Annalise we want you to succeed
at taking the best possible decisions
and grow your business beyond your
ambitions. How? We offer you a
competitive edge with powerful fact-
based Market Intelligence through our
proven 5-step approach.
signals
information overload and bring you clarity
on the world around your business. We
collect the necessary data from various
available sources to build a solid foundation
for answering your unique business
questions.
into rich pieces of information about the
dynamic environment your business
operates in.
trends and
developments
journalist-like approach and understanding
to uncover the story behind the data.
impact on your
business in the
short and long term
validated insights on your company's
growth? That is the crucial question about
any knowledge we gain. Answering this
question transforms mere knowledge into
valuable Market Intelligence. We assess the
current and future impact of the external
trends and developments on your business,
and your business only.
made actionable
strategies for long
term success
strategy with our powerful and validated
Market Intelligence. We give you actionable
strategic advice, which enables you to
optimize your competitive position,
determine where to play and how to win in
the short and long term.
MARKET INTELLIGENCE
FOR US?
Our definition of Market Intelligence
Market Intelligence is essential to take strategic, tactical and operation decisions. Which developments in the market offer opportunities and which are a threat? What is the strategic intent of your competitor? Is your proposition distinctive and relevant?
Market Intelligence answers these questions and more. It helps you to optimize your competitive position and determine where to play and how to win. By doing this, you can make real impact on your future business and build the business of your ambitions.
Annalise can
do for you?
determining the most promising
growth direction for your company in
time. Annalise gives direction to the
growth of your organization through
various services.
Who are your most valuable customers now? Who will be
your most valuable customers in the future? And how do
you stay ahead of your competitors to win the competition
for market share and new markets? Your growth is our
priority. Annalise assesses where you are today in your
dynamic business environment and provides you with
actionable plans to streamline your growth strategy and
deliver your growth ambitions.
business model? Or increase capacity? The strategic
options are endless. But moving in all directions at once,
will leave your organization spread too thin. When you aim
to maximize your impact, nothing beats strategic clarity
and focus. With our market and competitor insights,
Annalise supports you to find your strategic focus and
make the best use of your unique capabilities and
resources, while minimizing chaos, complexity and risk.
needs are currently unmet or underserved? How large is
this market? How much of this market can you realistically
capture? Who should you partner with to go beyond your
current abilities and make your innovation a success? How
should you adapt your business model? Innovation begins
with intuition, but is fueled by Market Intelligence. Annalise
helps you to back up your instincts or prove them wrong, so
that you can confidently embark on your innovation journey
and take the decisions that will unlock new value for all.
attractive for your business today and in the future? Can
you enter these markets based on your current skills or is it
wise to find a partner? Which (new) competition will you
face? If you are looking to expand your horizons, Annalise can
provide you with verified insights into market
attractiveness, your competitive position and potential
stakeholders to outsmart the competition and win the
battle for market share.
Intelligence
Academy
Market Intelligence process? With over 30 years of
experience working with leading companies, Annalise can
rightfully call itself the Market Intelligence expert. And now
we want to share our knowledge with you. We help you gain
a better understanding of Market Intelligence, its various
components and how to implement a comprehensible
Market Intelligence process in your company.
informed decisions? We are here to uncover and explain the
issues and trends affecting the markets that matter to you.
Our team of dedicated experts monitors emerging
customer trends, new technologies, economic and policy
developments at a local or global level to help you
understand and apply market insights to your business.
& Acquisitions
Strategy
M&A? Annalise can help you determine if your strategic
objectives can be achieved through purchasing or divesting
products, service lines, technology or supply chains, as well
as entering or exiting particular markets. We analyze
market opportunities, evaluate various market evolution
scenarios, and identify potential targets or buyers and their
value drivers. All customized to fit your specific needs and
reach your ambitions.
we expand to reach our
revenue goals?”
in these regions and how should we
approach them?
Which opportunities are we missing,
and do we have a right to play
in these markets?
can measure whether a foreign
market is worth focusing on?”
Can you verify this intuition with evidence?
organize our Market Intelligence process.
Can you help us?
CAN DO FOR YOU?
Why work with us?
Annalise supports you in building and growing the successful companies of
tomorrow. With our unique Annalise approach, we enable our clients to make
the best strategic decisions.
Our secret ingredients
The Market Intelligence expert
With over 30 years of experiience, AAnnalise is the expert research and consultancy firm in Market Intelligence. With our focused and fact-based approach, we provide superior insights in your external environment that help you determine and achieve your strategic goals.
Our team of highly qualified experts
We are a team of highly qualified experts. Our consultants combine superb analytical skills with resourcefulness and a healthy dose of pragmatism. They will challenge your strategic intuition and deliver actionable results that suit your unique business.
Unique tailor-made approach
No business, industry or challenge is the same. We will tailor our unique blend of fact-based analysis tools and journalistic investigation methods to answer your specific strategic, tactical and operational questions.
Dedication to your long-term success
At Annalise we want you to succeed in the long term. We are as committed to your business as you are. We are fast and flexible when it comes to answering your questions, and your questions only. Therefore, our clients choose Annalise repeatedly.
-
Apetito -
Aviko -
Consumentenbond -
EOC -
Essent -
FrieslandCampina -
Heijmans -
ICS -
JDE -
Keter -
Ministerie-van-Financien -
Nuon -
Philips -
Rabobank -
Randstad -
Segezha -
Staples -
VGN -
Victrex -
Westland -
Bunge Loders Croklaan -
Fox-IT
Meet our team
Sander
Notenboom
Managing Director
It’s our ambition to further optimize the business development strategy and competitive advantages of our customers by using profound and fact-based insights of their external environment translated into actionable and successful strategy.
 |
Harro
Koot
Partner
Dedicated to grow your business. My passion lies in putting Market Intelligence into practice. Let’s connect to find out how we can support you in actionable strategy and business development.
|
Telmo
Freitas
Practice Manager
Our market intelligence services will help you differentiate the temporary buzz from the upcoming disruption. By combining quantitative and qualitative input we do market intelligence differently. Our goal is to provide you with data-driven actionable insights so your business is at the right place at the right time.
|
Omed
Babak
Senior Consultant
With analytical skills and creative thinking, we can connect the dots quickly for dynamic markets. The aim is to provide key external market insights and identify growth potential for our clients. Your success is our goal.
|
Florentine
Pfeifer
Senior Consultant
Our goal is to truly understand and give an answer to the strategic question of a customer. We seek, find and analyze business and market information and turn these into validated and actionable insights, enabling better and faster decision making.
|
Rico
Nijst
Consultant
Using the right research methods to come up with a tailor-made strategic advice; that is my goal.
Every project is like putting together a new puzzle in which research and creativity come together and that variety and depth make me enthusiastic every day.
|
Thomas
Verwaaijen
Consultant
Set on creating strategic value for organizations with a winning ambition. I believe that when creative thinking, experimental mindsets and data-driven decision-making are combined, you are optimally positioning yourself for a chance at obtaining long-term competitive advantage in structurally attractive markets.
|
Noa
Widdershoven
Junior Consultant
With my background in strategic management, I continuously engage in strategies for the competitive playing field. When all the pieces of the puzzle come together, I feel the most excitement in my work. Of course, a substantial part of that puzzle is knowing the ins and outs of the industry through market intelligence. This is something we are thrilled to help you with.
|
Kiki
Liu
China Expert
Driven by both technology and business, I have established solid working experiences in business development and market strategies. I assist my customers to identity their growth strategy and achieve their target in a fact-based manner.
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Join Us
Do you have what it takes?
Do you have what it takes to become a member of our highly qualified team of Market Intelligence experts?
Annalise likes to meet ambitious and enthusiastic people who can strengthen our team. We regularly have interest in finding new team members at different levels of expertise.
What do we have to offer?
It goes without saying that you will be well-rewarded at Annalise, with plenty of room for entrepreneurship. But above all, we offer you an inspiring work environment with lots of variety, challenging assignments and room for personal development.
A career that fits like a glove
Our people are our strength. That is why Annalise encourages you to develop your unique talents and interests. Supported by our mentors and team members, you advance your skills and talents in practice.
At Annalise you are the captain of your own career. A talent for business development? Advising customers with nifty Market Intelligence? Or rather dig deeper and develop new Annalise methods to serve our clients even better? Annalise has the job for you!
Send us your application
We are always curious to meet ambitious, skilled and enthusiastic people who can strengthen our team. Contact us via mail@annalise.nl or give us a call at 030 214 8303.
