About Us

Our definition of Market Intelligence

“Which developments in the market offer opportunities, and which are a threat?
What is the strategic intent of your competitor?

Is your proposition distinctive and relevant?

Choosing a unique position to achieve superior performance requires trade-offs. Market Intelligence is essential to take these strategic, tactical, and operational trade-offs supported with profound data.

Market intelligence acts as a compass, guiding strategic positioning, revealing consumer insights, highlighting promising growth markets, and informing decisions about where to direct resources and how to achieve sustainable competitive advantage.

Ultimately, market intelligence enables you to gain a deep understanding of your business environment.”

To grow and achieve your ambitions, you need market intelligence to identify where to play and how to win.

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Why working with us is a smart decision.

Annalise was founded in 1983 and since then worked for multinationals and large companies active in Europe or worldwide. For 40 years already, Annalise has been the specialist in Market Intelligence.

Ambitious

Annalise offers fact-based insights on your external environment that helps determine and achieve your strategic goals.

Team player

Annalise works primarily in the areas of corporate strategy, business development, marketing, and sales together with or for internal Market Intelligence departments.

Involved

Annalise is deeply involved in its clients’ business; with long term relationships with our customer as a result.

Accurate

The recommendations of Annalise are based on Market Intelligence; accurate and rich insights in your markets, competitors, customers and other external factors.

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Meet our team

Harro Koot
Partner

Dedicated to grow your business. My passion lies in putting Market Intelligence into practice. Let’s connect to find out how we can support you in actionable strategy and business development.

Telmo Freitas
Practice Manager

Our market intelligence services will help you differentiate the temporary buzz from the upcoming disruption. By combining quantitative and qualitative input we do market intelligence differently. Our goal is to provide you with data-driven actionable insights so your business is at the right place at the right time.

Florentine Pfeifer
Senior Consultant

Our goal is to truly understand and give an answer to the strategic question of a customer. We seek, find and analyze business and market information and turn these into validated and actionable insights, enabling better and faster decision making.

Adne Rouing
Consultant

Highly committed to realize your ambitions. Our unique and highly pragmatic approach results in tailor-made strategic advice and the identification of actionable insights for sustainable growth creation, suitable to your organization.

Noa Widdershoven
Junior Consultant

With my background in strategic management, I continuously engage in strategies for the competitive playing field. When all the pieces of the puzzle come together, I feel the most excitement in my work. Of course, a substantial part of that puzzle is knowing the ins and outs of the industry through market intelligence. This is something we are thrilled to help you with.

Marlen Bosnjak
Junior Consultant

With a background in systems engineering & management and food technology, my aim is to use technical and market specific knowledge and apply it to a business-related context. Each project brings exciting challenges and our aim is to combine all new insights into tailor-made advice.

Kiki Liu
China Expert

Driven by both technology and business, I have established solid working experiences in business development and market strategies. I assist my customers to identity their growth strategy and achieve their target in a fact-based manner.